“Protecting the quality of our cotton is more important than ever, helping Greek cotton maintain its reputation as a source of clean and high quality fiber”. That was the purpose of our campaign, to inspire and invite all interested parts to become part of the change!
More specifically, the Markou Bros Ginning Mills urge cotton producers, ginners and other industry members to make seed cotton/lint contamination prevention a high priority. To enhance this effort, we developed and designed a series of comprehensive educational branding materials, focusing on contamination prevention.
In practice, we designed custom original illustrations, creating the form of cotton itself, made of trash & plastic elements that are often found in the cotton fields and the ginning mills. These posters feature strong and creative letterforms and bright colours as well, to convey the message in a clear, noticeable & memorable way.
Producers and ginners are encouraged to display the campaign’s posters prominently, such as in cotton farm offices, gin offices and on equipment. This step will help workers & producers in recognizing and removing potential contaminating materials prior to harvest and during ginning.
