brand4life worked with Continental to create interesting & engaging content, regarding the International Women’s Day.
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the German multinational technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation.
For the International Women’s Day, Continental paid tribute to all the women out there! We addressed and gave a special mention to the female colleagues in the automotive industry, that contribute to the brand’s success in many application fields, around the world. Continental values the diversity and encourages all females to join working in this exciting and challenging tire industry.
brand4life implemented a strong PR strategy for the brand & created the optimum story to secure the right Media coverage, both online and offline.
But, with the congested digital world of content, how can we stand out from the crowd and land in the hands of our desired targets? Having a well-grounded content distribution strategy, is key.
Our team has the contacts and the relationships, and we know exactly what journalists are looking for. We know that even the best content is of no use, unless it comes in contact with the right consumers, at the right time.
Our collaboration is not only focused on impactful Media Relations campaigns, but also on creating a memorable visual brand, along with the content, that are unique and stand out in the automotive – technology industry.
We can proudly say that we succeeded! Click on the photo to discover the story.
