Once more we’ve worked for BOUTARI wines to create the design identity for the Scalarea Estate & Scalani Hills residencies brochure. 

In the brochure, BOUTARI shares the history of the Cretan winery, the vineyards, the varieties & the luxurious residencies. 

The key to the campaign was a concept accessible to all wine lovers. It had to be vibrant, modern, bright, commercial and immediate.

Before starting the creative, we first worked out the goals for the creative identity. It had to quickly and simply convey the brochure concept, use attractive language, be vibrant and eye-catching – matching the wine visuals and adapt easily internationally. 

We told this story through a playful tone of voice and by talking to people in their own everyday language to create a warm, yet “to the point” feel!