Working for BAUSCH + LOMB, 6 months ago, we were given the task to look at the rebranding of their visual identity to better reflect the new orientation of the company.

We started the process with a discovery phase to capture the full picture of what matters most and what the future goals are for the business. We also defined the organisation’s values, vision and different audiences, since the communication of these values is of outmost importance. 

We created a contemporary and distinctive brand strategy & identity, to fit B+L’s thinking, also ensuring the consistency of messages and tone of voice.

A new look and feel have been finally established for the company’s social Media and communication materials, such as in business cards, letterheads, notebooks and building offices branding, as well.